Bachelor of Science in Marketing Online
Prepare to influence decisions by incorporating general business techniques, research and sales concepts to effectively reach the right customers.
Program Overview
Accomplish your goals with the help of our online Bachelor of Science in Marketing
Discover the best ways to promote products and services with an online Bachelor of Science in Marketing from St. Cloud State University. Examine strategic planning and the tactical decision-making for domestic and international aspects of marketing activities.
In this 100% online program, you will build strong foundational knowledge in major areas of marketing including product planning and development, distribution, pricing, promotional activities (including advertising), and consumer behavior. All students that pursue a Marketing major and complete the MKTG425 and MKTG426 electives will automatically earn a Professional Selling Certificate.
You can graduate faster when you transfer up to 90 credit hours. Learn from highly qualified faculty who will provide one-on-one support and guidance. Multiple start dates and 7-week courses give you the ability to balance work, life and school.
In this online B.S. Marketing program, you will learn to:
- Communicate and collaborate effectively
- Solve problems competently
- Skillfully apply business core knowledge
- Recognize ethical problems and present defensible ethical solutions
- Apply global perspectives to business situations
- Demonstrate knowledge of marketing principles and the marketing process
- Demonstrate application of marketing principles in developing professional written and oral communications
- Analyze and interpret information relevant to marketing decision making
- Communicate and collaborate effectively
- Solve problems competently
- Skillfully apply business core knowledge
- Recognize ethical problems and present defensible ethical solutions
- Apply global perspectives to business situations
- Demonstrate knowledge of marketing principles and the marketing process
- Demonstrate application of marketing principles in developing professional written and oral communications
- Analyze and interpret information relevant to marketing decision making
This degree equips you to explore a variety of careers, including:
- Marketing Coordinator/Manager
- Sales or Customer Service Professional
- Public Relations Professional
- Marketing Strategist/Analyst
- Project Manager
- Retail Manager
- Community Relations Professional
- Marketing Coordinator/Manager
- Sales or Customer Service Professional
- Public Relations Professional
- Marketing Strategist/Analyst
- Project Manager
- Retail Manager
- Community Relations Professional
Also available:
St. Cloud State offers several online undergraduate programs. Check out all our online undergraduate programs.
Accreditation
The Herberger Business School at St. Cloud State University is accredited by AACSB International (AACSB). Less than 6% of the world’s schools offering business degree programs hold AACSB business accreditation. We are one of two business schools in Minnesota to hold AACSB accreditation for 45+ years, showing a long-standing record of excellence.
Tuition
Earn your degree affordably with our low-cost tuition
Affordable tuition helps pave the way to meeting your goals. Our pay-by-the-course tuition is an excellent way to manage your budget.
| Program | Per Credit Hour* | Per Course |
|---|---|---|
| B.S. Marketing | $350 | $1,050 |
*Per course rate is based on 3 credit hours. Tuition includes all standard fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time. Local students may opt-in to additional fees giving them access to several on-campus resources.
Tuition breakdown:
Calendar
Dates and deadlines to keep in mind
Our online B.S. Marketing offers 7-week courses and multiple start dates. Start when you’re ready!
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline |
|---|---|---|---|---|---|
| Fall A | 8/31/25 | 8/18/25 | 8/25/25 | 8/27/25 | 9/9/25 |
| Fall B | 10/26/25 | 10/13/25 | 10/13/25 | 10/22/25 | 11/4/25 |
| Spring A | 1/11/26 | 1/5/26 | 1/5/26 | 1/7/26 | 1/20/26 |
| Spring B | 3/8/26 | 3/2/26 | 3/2/26 | 3/4/26 | 3/17/26 |
| Summer A | 5/10/26 | 4/27/26 | 5/4/26 | 5/6/26 | 5/19/26 |
| Summer B | 7/5/26 | 6/18/26 | 6/24/26 | 6/26/26 | 7/14/26 |
Now enrolling:
Have questions or need more information about our online programs?
Request InfoReady to take the rewarding path toward earning your degree online from St. Cloud State?
Apply NowAdmissions
First things first: What you need to apply to this online B.S. Marketing
We offer a streamlined admission process to make it easier for you. Review the admission requirements below.
- No SAT or ACT Required
- 2.0 GPA in prior college coursework
- Transfer up to 90 credit hours**
University Admission Requirements
There are several paths to admittance at St. Cloud State University:
Transfer Students (out of high school and who have attempted any college-level credit)
- Students who have completed 12 credit hours or more are accepted with a cumulative college GPA of 2.0 or higher (on a 4.0 scale)
- Students with less than 12 credit hours are reviewed using SCSU’s freshman requirements
Freshman Students (out of high school and who have not completed any college-level credit)
- Students are guaranteed admission with a high school GPA of 2.25 or higher (on a 4.0 scale)
Admission to Herberger School of Business Upper Division Status
Only business majors with HBS Upper Division Status or admitted business minors may enroll in 300- and 400-level Business School courses.
Prior to registering in 300- and 400-level major courses, all business majors must speak with their advisor to confirm that they have completed or attained the following:
- Cumulative overall GPA of 2.5
- 40 earned credits from courses numbered 100 or higher
- Completed all Lower Division Business Core – Group 1 courses
- Completed or enrolled in all Lower Division Business Core – Group 2 courses
- Grade of C- or better in MATH112
Submitting Documents
- Students who have earned less than 15 college-level credits must submit official high school transcripts or GED. Put in a request with your high school counseling office to send an official transcript directly to SCSU.
- There are two ways to send transcripts to SCSU from non-Minnesota State institutions (SCSU will download official transcripts for coursework completed at a Minnesota State College or Universities):
- Via an electronic service such as Parchment or Clearinghouse, sent to [email protected]
- Via mail to:
Office of Records and Registration
St. Cloud State University
720 4th Avenue South
St. Cloud, MN 56301-4498
If you have any questions along the way, call us at 888-439-0687—we’re happy to help answer questions.
Courses
Here’s what you will study in our online B.S. Marketing
To earn your Bachelor of Science in Marketing online, you will need to complete 122 total credit hours of coursework. These hours will include general education courses as well as courses specific to the major program and electives. Finish faster by transferring previously earned credits, which may count toward the 122. Potential transfer credits will be evaluated during the admissions process.
MISSION: The Liberal Education Program (LEP) at St. Cloud State University is committed to the ideal of liberal education that provides knowledge, skills, and experiences and promotes critical thinking and ethical values for a lifetime of integrative learning in a diverse and changing society.
The Liberal Education Curriculum is organized into ten goals. To complete the curriculum, students must achieve the ten goals through courses or experiences and earn at least 40 credits in liberal education courses. Some goals may be satisfied by experiences other than courses (e.g., approved internship, study abroad, completion of major, or sequence of courses). Some courses may achieve two goals, and experiences may not be credit bearing, so students may complete the goals with fewer than 40 credits. Those students must complete additional liberal education courses to earn the required 40 credits. Liberal Education courses may be double counted as courses required for a major or minor. Courses used in the major may be designated as Liberal Education.
Each student must complete three courses designated as Diversity courses. Students may take no more than one course from any one department. One of the Diversity courses must be an approved Racial Issues Graduation Requirement course (RIGR).
Some additional courses may be required for your major. For more information, please speak with your advisor.
Honoring our veterans with support and resources
St. Cloud State University has been recognized by VIQTORY media as a Top 10 Military Friendly® School for embracing military students and dedicating resources to ensure their success (2021).
**AACSB business programs have specific course and credit requirements; the exact number of transferable credits may vary. You will work closely with your academic advisor to review your transcript and create a personalized transfer plan that fits your goals and ensures you are set up for success.
