MBA with a concentration in Marketing Online

Deepen your knowledge of core business disciplines while building experience as a data-driven brand strategist. This flexible academic pathway explores the latest marketing tools and technologies to facilitate your success.

Apply by: 6/18/26
Start class: 7/5/26 Apply Now

Program Overview

Prepare for strategic leadership roles with the online MBA in Marketing program

$19,000 Total Tuition
As few as 10 months Program Duration
30 Credit Hours

Future-proof your career with the cutting-edge expertise you can gain when you earn your Master of Business Administration with a concentration in Marketing. This innovative online program integrates digital marketing and social media, artificial intelligence, and brand leadership to empower you as a sought-after professional who can elevate customer experience and improve organizational outcomes.

Curriculum for the AACSB-accredited online MBA in Marketing program strengthens your foundation in key business competencies ranging from finance and accounting to information systems and operations. Learn from supportive faculty as you gain vital insight into AI’s impact on market research, engagement, content creation and performance optimization that helps accelerate your path to career advancement.

Upon completing this marketing online program, you will be able to:

  • Develop and implement marketing strategies using digital and artificial intelligence technologies
  • Analyze market data to generate actionable insights for segmentation and positioning
  • Integrate brand, digital and artificial intelligence strategies to improve customer experience and business results
  • Apply ethical and strategic judgment in technology-driven marketing
  • Lead innovation and manage teams across diverse business functions
  • Develop and implement marketing strategies using digital and artificial intelligence technologies
  • Analyze market data to generate actionable insights for segmentation and positioning
  • Integrate brand, digital and artificial intelligence strategies to improve customer experience and business results
  • Apply ethical and strategic judgment in technology-driven marketing
  • Lead innovation and manage teams across diverse business functions

As a graduate of this online marketing MBA program, you will be qualified for leadership roles such as:

  • Digital Marketing Manager
  • Brand Strategist
  • AI Marketing Specialist
  • Product Marketing Manager
  • Marketing Analytics Manager
  • Digital Marketing Manager
  • Brand Strategist
  • AI Marketing Specialist
  • Product Marketing Manager
  • Marketing Analytics Manager

Experience maximum support with personalized career, leadership development and work-life balance coaching

We are thrilled to offer St. Cloud State MBA students access to the Coaching Connections program in which you can partner with a highly qualified career coach to identify your professional goals, create a sustainable action plan and gain access to a broad range of resources.

Learn more about our Coaching Connections program

MBA programs also available:

St. Cloud State offers multiple MBA concentrations online. Check out all of our MBA online degree programs.

Total Tuition $19,000*
Program Duration As few as 10 months
Credit Hours 30

Accreditation

AACSB accredited logo

The Herberger Business School at St. Cloud State University is accredited by AACSB International (AACSB). Less than 6% of the world’s schools offering business degree programs hold AACSB business accreditation. We are one of two business schools in Minnesota to hold AACSB accreditation for 50 years, showing a long-standing record of excellence.

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Need More Information?

Call 888-439-0687

Call 888-439-0687

Tuition

Keep your budget intact with affordable, pay-by-the-course tuition

Our online MBA program offers the same tuition to all in-state and out-of-state students. Tuition is affordable and includes all fees.

Tuition breakdown:

Per Credit Hour $633
Total Tuition $19,000*

Calendar

Take note of these important dates and deadlines

The online MBA program from St. Cloud State features seven-week courses and multiple start dates each year. Choose the start date that is best for you.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition Deadline
Summer A5/10/264/27/265/4/265/6/265/19/26
Summer B7/5/266/18/266/24/266/26/267/14/26
Fall A8/30/268/17/268/24/268/26/269/8/26
Fall B10/25/2610/12/2610/19/2610/21/2611/3/26
Spring A1/10/2712/28/261/4/271/6/271/19/27

Now enrolling:

Apply Date 6/18/26
Class Starts 7/5/26

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online from St. Cloud State?

Apply Now

Admissions

Apply with ease to the online MBA in Marketing program

Our streamlined MBA admission process makes it easy for you to get started right away. Please read the admission requirements to ensure you qualify.

  • Bachelor’s degree from a regionally accredited institution
  • 2.75 undergraduate GPA**
  • No GMAT required

**Students who have below a 2.75 GPA may still be considered for admission. A holistic review of the application and required documentation will be completed. Upon review, an interview with the MBA Program Director may be requested.


Application Requirements

  • Professional resume
  • Contact information for two professional references
  • $65 application fee
  • Short-answer questions, limit to 1200 characters/about 200 words (Note: counter in the system counts characters):
    • As a graduate student, what are you looking to learn/gain from the program?
    • As a graduate student, what will you be able to contribute to the program and your fellow students?

Transcripts

Please submit transcripts from all colleges attended. We will accept unofficial transcripts at the time of application; however, official transcripts will need to be submitted before the end of the first term in the program. St. Cloud State staff will download official transcripts for graduates of St. Cloud State and Minnesota State Colleges and Universities.

Non-St. Cloud State/Minnesota State transcripts may be ordered through the records office and delivered electronically to:

  • Parchment – St. Cloud State University >> Graduate Admissions
  • National Student Clearinghouse – St. Cloud State University >> Graduate Admissions

Official paper and international transcripts may be mailed to:

School of Graduate Studies
720 4th Ave S
St. Cloud, MN 56301

Courses

Learn more about the coursework for the online MBA in Marketing program

In order to earn the MBA with a concentration in Marketing online, you must complete 10 courses (30 credit hours), comprised of 21 credit hours of core courses and nine credit hours of major requirements.

Duration: 7 Weeks weeks
Credit Hours: 3
This course examines individual and interpersonal behavior, group and team dynamics and structure, and leadership within the context of work organizations. Conceptual understanding, practical applications, and skill development are included.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines accounting systems and their role in the evaluation of assets, the determination of income, and the measurement of equities with concentration on the interpretation of published accounting statements.
Duration: 7 Weeks weeks
Credit Hours: 3
This course focuses on problems confronting corporate financial management in analyzing financial requirements.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines how one deploys and manages information systems and management support technologies to create competitive advantages.
Duration: 7 Weeks weeks
Credit Hours: 3
Cases, readings, and other class activities are used in this course to explain and analyze strategic topics in operations management, including process analysis, supply chain management, quality management, enterprise resource planning, lean systems and other topics related to achieving competitiveness through the operations function.
Duration: 7 Weeks weeks
Credit Hours: 3
This course requires the graduate student to become conversant with marketing terms and concepts, conduct market analysis, and integrate the material in order to develop market-oriented strategic plans and make marketing decisions. Students, working independently and cooperatively in small teams, will participate in case study analyses, projects, and presentations.
Duration: 7 Weeks weeks
Credit Hours: 3
Strategic management decision processes in action. Integrate core business knowledge and theories across all organizational functional areas to arrive at economically sound, ethically principled, and value-adding solutions that add to the effectiveness of organizations and create a sustainable competitive advantage.
Duration: 7 Weeks weeks
Credit Hours: 3
The strategic role of digital and social media marketing in contemporary business environments. How organizations use digital channels to engage audiences, build brand awareness, and drive profit.
Duration: 7 Weeks weeks
Credit Hours: 3
Role of artificial intelligence in marketing strategy and execution. How artificial intelligence influences market research, customer engagement, content creation, and performance optimization.
Duration: 7 Weeks weeks
Credit Hours: 3
Building, managing, and sustaining strong brands in competitive markets.
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St. Cloud State University is ranked as a Top 10 Military Friendly® School, demonstrating its strong commitment to supporting military‑connected students.

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